Here are 3 common mistakes that international founders should avoid:
- Failing to Understand Your Marketing Channels
- Not Knowing Your Competitors
Knowing your competitors is key. Don’t overlook the importance of this type of market research. Do what you can to find out what they offer, how much they charge, and how they market themselves to existing and potential clients. You’ll be better able to design a successful marketing strategy based on their successes and pitfalls.
- Overlooking US Privacy Laws